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Coffee Bar Franchise Dubai, UAE, Middle East |
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100 Esquires Coffee Franchises scheduled to open in the Middle East and North Africa Region over the next five years, the deal is the largest franchise agreement the Esquires brand has seen since it began operating in Canada in the early 1990s and the fourth food and beverage franchise system for the progressive Al Sayegh Brothers Group.
100 Esquires Coffee Franchises are scheduled to open in the Middle East and North Africa Region over the next five years, the deal is the largest franchise agreement the Esquires Franchise has seen since it began operating in Canada in the early 1990s and the fourth food and beverage franchise system for the progressive Al Sayegh Brothers Group. The Middle East agreement follows on from the first international agreement in Fiji and is a major development in what will be a continuing focus on diversification into markets outside of the relatively small and highly competitive New Zealand market. The agreement will see Esquires supply the Middle East franchises with its New Zealand roasted Fairtrade organic coffee as well as New Zealand manufactured syrups, organic teas and a wide range of powders, providing the business with the opportunity to export and showcase New Zealand products across the region. The first three Esquires stores are scheduled to open in Dubai in November. There are currently approximately 100 Esquires Coffee Houses worldwide with 38 Esquires Coffee Houses in New Zealand and 4 in Fiji. While continuing with a controlled local expansion strategy, the company is currently working to conclude five more substantial international agreements this financial year and hopes to make further announcements during the coming months.
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